Princes group

Princes group

Worked across all three brands under the Princes Group - Princes, Branston Beans and Napolina - to boost engagement, impressions and followers on socials. Through clever copy on Princes, slick designs on Napolina and bizarre sketches for Branston, social engagement on all three accounts sky rocketed.

princes

With a copy re-direction that always teetered on the edge of acceptable, I introduced a bold new TOV for Princes’ socials. This lead to a boost in engagement and impressions by 150%.

Branston beans

We gave this challenger brand the boost it needed to obliterate its competitor (Heinz).

Through whacky sketches and killer designs, we ran with the strategy ‘Come To The Darkside’ and things got pretty weird.

bean Stacking Competition

A tongue-in-cheek competition tapping into the highly controversial Reddit conversation surrounding the stackability of Branston cans.

(Seriously, check out r/branston - the conversation gets pretty heated).

Branston Mania

We sought to create a frenzied feel around rise in the popularity of Branston Beans giving those who ate ‘Other Beans’ major fomo.

NApolina

Elevating the brand aesthetics to attract a high-earning audience and push the quality of their products.