the brief

Create a campaign for startup ‘Homethings’, an eco-friendly and sustainable cleaning products start-up.

Homethings wanted to advertise their new eco-friendly refillable cleaning spray, to which you just add a cleaning tablet and tap water.

the creative

Born from the copy ‘just add tap’, our campaign blossomed into a display of show biz suburbia, anchored by a middle-aged man tap dancing around his kitchen.

Leaning into a tongue-in-cheek attitude, we wanted the props, styling and location to demonstrate an everyman, sitcom feel with a punch of humour and relatability.

While acknowledging the gravity of climate change, we wanted to avoid a preachy, info-heavy approach. Instead, we opted for ‘informative yet light-hearted’, ensuring our message would resonate and capture attention in a refreshing way.