Garnier 'Pride'

The brief

Garnier released a Pride Micellar water where a percentage of profits were donated to Just Like Us, a charity which works with schools to empower young people within the LGBT+ community.

Garnier needed our help to create a clever campaign to spread the word about this new Micellar water and the charity’s goals.

The creative

We came up with an interactive game involving colourful jenga blocks to encourage celebrity participants to ask and answer questions about being part of the LGBT+ community and encourage open discourse around community issues.