Aliexpress
the brief
AliExpress socials were in a bad way before we swooped in to save the day. The assets were flat, generic and needed a complete creative and strategic re-direction.
Engagement rates were low and people around the office actually winced when I showed them the account.
The creative
With a new strategy targeting Gen Z audiences obsessed with individualism and discovering hidden gems we completely transformed the account’s socials.
Through dynamic photography, video and design assets we were able to inspire people to discover the endless wonders on AliExpress.
By turning a simple shopping experience into an opportunity for people to explore different identities and re-invent themselves, we saw engagement grow by 200% and followers by 150%.
I call that a result.
design
